CANOLA OIL / 传统菜籽油

2017-1-3 13:34:51
菜籽油的食用在中国已经有了几百年的历史,在一些传统的地区仍然保持着使用菜籽油的烹饪习惯。如今,回归天然的理念兴起,食用菜籽油越来越被现代城市消费者所亲睐。不同于现代工业化的油液提取方式,丰番农品依然沿用着传统天然的提取方式。设计在展示现代农品品牌简洁干练的视觉形象之外,更多强调了其传统天然的产品内涵以及现代与传统的融合。版画的传统艺术风格展示了传统菜籽油培育与提取的过程,天然的环保压花纸张增添了包装的优雅气质。极简的趣味的包取方式强化了品牌的现代感与时尚感。

With the concept of rich contents and simple appearance, the design demonstrates the pure, modern product characteristics through its minimalist packaging - one single sheet and the packaging’s visual sense, while the pattern on the reverse side adopts the traditional woodblock printing. It expresses the traditional refinery process of the canola oil, and forms these into a picture, with a distinctive topic. Meanwhile, the environmental-friendly handmade paper for the external packaging gives a sense of touch to the product, echoing the concept of returning its original nature. Overall extraction method is extremely simple, thus maximizing the modern minimal character of the brand.
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