弘一案例“裕潮兴”炉火纯青亮潮功夫,卤香四溢品臻美味

2017-8-14 11:11:40
“招式特制,寻味潮香”的产品定位,凸显裕潮兴的传统潮式烹饪工艺,与目前市场上同类产品形成品牌差异。结合产品定位,弘一以插画呈现萌趣厨师亮出炉火纯青的招式,或烤或卤,创意配以趣味招式品类命名,生动展现潮式烹饪工艺的精妙与用心。搭配产品摆拍高清图片,呈现食物诱人的色泽,传递美味喷香的产品属性,让消费者有直观的视觉感受,形成产品特殊记忆点。
" Cooking Kung Fu,ruminate in Chaoshan " is Yuchaoxing's product positioning ,prominent the traditional Chaoshan cooking skills,and the current marketsimilar products to form a brand difference. Combining the product positioning ,Hoy designed alovely IP-- kungfu chef, to bake or to brine a variety of delicious dish. In addition,the product name was named by way of the characteristic kung fu moves ,to vividlypresented the exquisite Chaoshan cooking skills.The packaging use HD product pictures for present a tempting color of food ,spreadthe product delicious information,so that consumers have an intuitive visualexperience ,the formation of special memory points of product.

品牌:裕潮兴
Brand:Yuchaoxing
服务范围:品牌包装创意设计
Service scope: Brand packaging creativedesign
时间:2017.3
Time:2017.3
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